Our Strategic Focus
A dignified life for
Older Persons
Social & Economic Empowerment
Our objective is to promote the strengthening of social safety nets, awareness and understanding of the ageing process, thereby ensuring financial security, and enhancing the quality of life of older persons.
Promote older persons rights with a view to accord them decent post-retirement living.
Partner with local NGOs and stakeholders to raise awareness about ageing and dispel misconceptions
Promote healthy ageing by training 100 Community Health Volunteers (CHVs) for elderly care and disseminate the curriculum to at least 47 health facilities at County level.
Initiatives
Establish knowledge and heritage hubs in counties and facilitate regular intergenerational dialogues
Partner with local and international organizations to construct or renovate vulnerable elders houses/homes
Establish partnerships with community organizations to identify vulnerable senior citizens and provide them with financial assistance, healthcare support, and social engagement programs
Health & Wellbeing
Our objective is to improve the health and wellbeing of the elderly and the community by training health volunteers, providing senior citizens with health programs, and promoting active lifestyles through sports and fitness campaigns.
Initiatives:
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Promote healthy ageing by training Community Health Volunteers (CHVs) for elderly care.
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Collaborate with local healthcare providers to offer health and wellness programs.
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Organize sports events and community fitness programs to encourage staff and partners to adopt and advocate for active lifestyles, contributing to overall health and well-being.
Environmental Stewardship
The goal of our Environmental Stewardship Pillar is to advocate for and implement effective adaptation and mitigation strategies that address environmental impacts, ensuring the adoption of sustainable practices and enhancing climate resilience.
Initiatives
Support tree growing and re-afforestation programs in Counties where the group operates
Promote ESG integration in investment decision-making.
Champion adoption of renewable energy and sustainable waste management practices
Provide sustainability training for staff and partners to cultivate a culture of responsible environmental practices and sustainable operations
Research and
Advocacy
Initiatives
Our objective is to promote relevant research and advocacy efforts and provide thought leadership in the establishment of robust and sustainable pension systems. These systems will play a crucial role in ensuring individuals' financial stability during their retirement years.
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Advocate for the inclusion of a mandatory health care plan in pension deductions in Kenya.
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Promote construction of Retirement Villages and Recreational Centres
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Lobby for inclusion of Social Housing in Affordable Housing Agenda
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Advocate for policy reforms that enhance pension schemes, encourage employer contributions, and ensure equitable pension distribution.
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Partner with financial institutions to design pension plans that offer attractive benefits and encourage retirement savings.
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Promote research and policy engagement around pension planning, investments, ageing including contributing to ongoing bills, geriatrics health, ageing, universal health care, Future of work.
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Participate in national and international events and contribute knowledge and expertise to enhance policies for senior citizens e.g., during UN calendar days.